Ann: Quarterly Activities Report and Appendix 4C, page-49

i think balance sheet stinks; the co was unable to make hay while the sun shined & was forced to CR @ 12-month low!

now competitors are everywhere because management did not innovative for years! they can't even develop an app correctly:



BTW, OpenTrader is 4th largest retail stockbroker by volume, & they appear to have +100k customers already. OpenTrader is owned by OpenMarkets (OMG). SelfWealth have engaged OMG as their market participant & have multi-year contract with them. i think it's impossible for SWF to compete against OMG on much: not price, technology, platform, nor customer service in the long-term... OMG is also expected to IPO soon, but SWF should be more worried about Money by Afterpay (expected to be banking, share & crypto investment app) & Zip's foray into share trading.

also, what is the hope that SWF's crypto product could be competitive against CoinSpot.com.au (just announced +2 million Australian customers), or Swyftx.com.au that are now +30 staff & offer +280 cryptocurrencies: these headwinds are just the tip of the iceberg because there's also Superhero who recently announced they now have +125k customers, & Stake is launching $3 unlimited trade size soon: on individual HIN/CHESS sponsored. plus Stake "will be equipped with the ability to transfer your ASX portfolio via our fully digital patent-pending ASX portfolio transfer method. The transfer process takes just minutes to initiate. There's also no paperwork required and we do the heavy lifting with the broker you're moving from!" <--- might cause exodus from SWF to Stake, if it's as easy as it sounds!

SWF needs to up their game, STAT!