Ann: The a2 Milk Company Investor Day 2021, page-160

I do feel for DB, I truly do. So much effort was put into this review and nice presentation and despite his effort, not many were interested in discussing company's future but rather were interested in current trading update. It looks like he was not expecting such reaction from the market and expression on his face was quite revealing.
a2 need to break this vicious circle of bad news. It's been more than a year of nothing but bad news. Now they managed to "downgrade" even most vague and opaque "guidance" for the 1HY. But what is worrying most is that it seems they still don't have enough visibility into what is going on. In the outlook two months ago they said they expect CL continue to grow in the first quarter and EL to be lower and now in this update it's actually vice versa, EL ahead of expectations and CL significantly down. And this is a problem. If they can't see and manage what will happen in two months, what are the chances that they are right about 2HY and it will be much better than PCP? I hope they can manage their way out of this mess I really do, but they are not there yet. If they won't start produce positive news FY22 could be worse than FY21.
Anyway, I'm surprised nobody is talking about 11.11 yet. Is anyone has anything on that topic? Looks like it's going to be a record again. This is not IF specific but I like the headline - "Chinese shoppers sent in so many preorders for the country's version of Black Friday they crashed online shopping app Taobao"