"I'm surprised nobody is talking about 11.11 yet. Is anyone has anything on that topic?"
I managed to find some very preliminary Tmall data from the very first day of the pre-sales period - so very early. And I'm not 100% sure what I'm looking at. There's likely more recent data out somewhere in the China news sphere. See below, perhaps someone can translate:
Note that came with the data:
Data explanation: The list is ranked according to the "estimated sales" of various brands of Tmall during the statistical period ("estimated sales" refers to the estimated total transaction amount locked in "deposit + final payment" during the pre-sale period). The data is calculated by a third-party data company, or there may be some discrepancies with actual sales. Please understand. (Data source: ECdataway)
Ann: The a2 Milk Company Investor Day 2021, page-164
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