Besides having 888 in the username what is the similarity?View similar accounts
Engagement Rate0.17%Followers95.6KReport generated on 28 Oct 2021 Add to List Add to Media Plan Add to CampaignQuality Audience
57.1KAuthentic Engagement
97per post23 creators mentioned @zip_usa last month
Analyze Zip USA’s key marketing campaign metrics and budget, including ER and Reach. Get a full list of creators they’ve worked with, their post prices, effectivenes and audience demographics.
View marketing campaign reportAudience Quality Score
AQS is a 1 to 100 metric which combines audience quality (not number), engagement rate and it’s authenticity into one metricNote: Please note that we have spotted spikes in follower growth on this account recently. Some data of the report may not contain up-to-date statistics. We will be analyzing closely this account over the next month to get more data on its follower growth patterns.60of 100AverageQuality of active audience could be improvedAverage likes activityHigh comments activityAnomalies in followers chart were detectedAudience
Note: Demographic stats might be inaccurate because researched audience sample is not enough representative. Thus, this report is free, we didn’t charge a credit.Audience Authenticity
What’s thatAverage
59.7% of audience look authentic, similar accounts have 60.5% of authentic audience on averageAudience Interests
What’s that@zip_usa audience is interested in:
85%Cinema & Actors/actresses 85%Art/Artists 84%Fashion View allNEW Audience Brand Affinity
What’s thatCalculating...
Usually it takes less than 10 minutesAudience Yearly Household Income
What’s that
6.51%$0K—5K 4.55%$5K—10K 8.47%$10K—25K 17.53%$25K—50K 15.91%$50K—75K 12.27%$75K—100K 16.2%$100K—150K 8.89%$150K—200K 9.67%$200K+NEW Audience Education Level
What’s that
0.32%No education 0.23%Incomplete primary 2.64%Primary 8.77%Lower secondary 54.76%Upper secondary 33.43%Post secondaryNEW Audience Marital Status
What’s that
58.33%Single 35.78%Married 0.38%Widowed 5.51%DivorcedGrowth
Yearly growth
312.8% Excellent
@zip_usa grew by 72.4K followers in the last year. Accounts of similar size have a growth rate 29.9% per yearFollower growth
Abnormal growth more than 12 month ago
Abnormal growth detected on followers graph more than 12 month ago, audience might be inauthentic.FollowersJan '20Jul '20Jan '21Jul '21050k100k150kFollowing dynamics
Massfollowing
Massfollowing detected on followings graph, audience might be inauthentic.FollowingJan '20Jul '20Jan '21Jul '211000125015001750Mentioned By
What’s thatView all (32)84 mentions total in last 90 daysSee in-depth analysis of all mentions of this account with Competitor analysis toolSee mention reportsEngagement
Compared to average values for similar accounts (by number of followers)Avg Likes137
Avg Comments42
Engagement Rate
What’s that0.17% High, compared to other brand accounts
0.17% of audience like or comment the content, similar accounts receive 1.15% engagementsER20.33 – 22.1818.48 – 20.3316.64 – 18.4814.79 – 16.6412.94 – 14.7911.09 – 12.949.24 – 11.097.39 – 9.245.55 – 7.393.7 – 5.551.85 – 3.70 – 1.850333.3K666.7K1000K1.3M1.7M2M# of accountsComment Rate
What’s that0.04% High comments activity
@zip_usa receives comments from 0.04% of their audience. Similar accounts receive comments from 0.03% of their audience.Comments Authenticity
What’s that Average
Seems that @zip_usa uses Tag-to-Win giveaways to boost their engagement rate.Likes-Comment Ratio
What’s thatGood
@zip_usa receives 30.7 comments per 100 likes, similar accounts receive 3 comments per 100 likes.Likes spread
What’s thatToo high
Spread in likes between posts is 1669% similar accounts have 51%12 most recent posts likes/comments01100009000CommentsLikesValue
Est. Price
What’s thatN/A
Not enough data to predict price.CPE
Estimated Cost per EngagementN/A
Not enough data to predict price.EMV
Earned Media ValueN/A
Not enough data to predict price.Brand Mentions
Non-ad vs advertising posts for 180 daysAdvertising Performance
What’s that?High
@zip_usa average ER is 0.05% and their advertisement posts average ER is 0.06%Post Frequency
What’s that?Average
@zip_usa makes 8.52 post/weekAdvertising Post Frequency
What’s that?Average
@zip_usa makes 4.28 ad post/week that's 50.23% of their content.Brand Mentions
What’s that75 brands
- All categories 75
- Clothing & Outfits 28
- Shopping & Retail 22
- Beauty 16
- Other 55
View all (75)Analyze all posts with brand mentionsDo you find Brand Mentions section relevant?
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