Ann: Share Purchase Plan, page-65

Swimming against the tide is the equivalent of catching a falling knife.

’The trend is your friend’

I broke this rule on another stock I own and have total conviction on. I’m still down 30% and been at a loss for over 12 months now. Still love the stock and it’s slowly turning of late and confident of recovery, BUT it’s been a very painful ride and it’s had a major opportunity cost elsewhere for tickers which have doubled, tripled and even quadrupled.