Ann: SelfWealth delivers record growth in FY21, page-200

I have been using commsec for however long, but put up a portfolio with Selfwealth 3, 4 months ago since they started upgrading their site including life pricing etc. but the only reason I even consider using selfwealth was that it is listed.

After using a few months, I can see a little difference from a philosophic point of view or point of difference whichever way you put it.... selfwealth is trying to build a community, its like a group of girls who always play together and work together etc. not sure if that's the right analogy. with Commsec and the rest of the trading platform, its just trades, nothing else.

a flat fee of $10 is the right pricing, whether it's $6 or $8 elsewhere, I don't think make much competitive difference.

so in short, Selfwealth has a competitive advantage in terms of pricing, community engagement, and a listed reliable entity.

Selfwealth trading platform is not as native as commsec, so I still use commsec doing research, and I might say, commsec is not all perfect, I use even hsbc and nabtade for some features commsec doesnt have.

for $60m EV, and close 10% of the market share, I think Selfwealth has a lot of room to move up.