The CEO of this company appointed earlier in the year is making major changes and pushing key programs and milestones ahead.Market sentiment in this sector has also played a major role in the decimation of the sp. Earlier in the year the sp traded over 20 cents based mainly on sentiment in the sector. Cannabis was a $ 20 billion industry last year which has increased to $ 26 billion this year so it is definitely no fad and only getting stronger . It should also be noted that the CEO is one of the largest shareholders so you would think increasing value is a major priority.