Ann: October 2021 Business Update, page-36

To those saying that Christmas will make us rally

I would love for this to be the case but markets are forward looking. The current price is already factoring in the Christmas period, its just a matter of whether it is factoring it in correctly or not.

There is a lot of smart people in the investing world and if it was as simple as buying a retailer before Christmas and selling afterwards this would be already be a known tactic and therefore the gains would be arbitraged away by investors, traders and bots. If it was so simple, people all around the world would be doing it now trying to get in before the rush, and our price would already be on the rise. As a holder what we can hope for is good sales and proven growth, and that the market has under appreciated the expected growth of this company.

My thoughts.