This is an important Quarter for the company. A bad quarter and it will hasten a CR and continue negative sentiment.
A good one and they can build momentum leading into HP orders, clinical trials and OTC.
what are peoples estimates for the sales numbers?
My guesstimate is based on :
- as at 27th of October TR sales we're in excess of $500000.
- if the ratio of TR to DTC sales continued from Q1 then we can extrapolate that the DTC would be around $650000.
- so total sales leading into November would be approximately 1.15 million
- if sales track at the same rate through to December 24 an additional 2.47 million in sales would be achieved.
- total sales for quarter would be 3.62 million.
- The best buys B&M roll out happened sometime in November. I'm going to make an assumption that this rollout results in an extra 2 sales per store per week (over 5 week period). That would include another $1 million in sales.
For me I'm expecting a a quarter of 4.62 million in sales approx as a worst case scenario.
id put the range of 4.62 million up to 5.6 million. Anything above that would be impressive.
however I believe this to be very conservative. What I haven't factored in:
- increase in sales due to thanksgiving, Black Friday, cyber Monday and Christmas period. I've just assumed a flat continuation of October sales. It is highly likely that these sales result in a increased result.
- I haven't calculated Boxing Day sales or included last week of December.
- I haven't included additional accessories (39% attachment rate) could be another $500000
- Amazon us sales seem to be showing a small amount of traction. There have been 6 reviews all from mid November. I've not included this but it could be argued that these reviews indicate that there is a larger proportion of sales being made that are not writing reviews. Traditionally only 10% of people leave reviews. So that could equate to 60 sales. An insignificant revenue but it may ramp up.
-HP have slashed prices of elites by 1300 dollars. Now are shipping 1st March. Again insignificant but positive direction
- Walgreens seems to be showing little action (I would note that when you look at reviews actually read them. There are a couple that are positive but give contradictory scores which skews the overall rating)
Further to this I believe that the max are a great product. If others agree with me then "word of mouth" referrals will begin to take effect.
The market has become impatient with Nuh. We have had a sell off that has gone to far. To turn around it needs a catalyst. This quarter sales could be it. If so the news pipeline is extremely encouraging:
- clinical trials
- OTC regulations
- HP orders
- hearing aid registration
- extending into other geographic areas ie Europe...
Nuh is a buy for me.
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