lol everyone always looks at Total Visits on these types of reports, its the number people should pay the least attention too.
You have a 50% Bounce rate so people go to the site and leave immediately. Not Great.
Traffic from the USA which is your main target and the largest source of traffic is down %17
only 1.86% of traffic is coming from Ads, so really no marketing from SPT, they appear to be attempting to steal traffic from Klarna with there keyword selection.
38% of traffic is from people typing in the web address, so not great
35% of traffic is from search engine, with 37% of that being from people searching the term splitit, so not great
12% of traffic is from referrals, i'd say this is the only number you should care about as this will be from the merchants. And the biggest sites are a Gaming Chair business in the EU, a Mattress Company in the US and a Engagement Ring company in the US. so also not great
All in all really poor numbers that prove nothing good is coming and no increased uptake of SPT by Merchants.
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