2021 BRN Discussion, page-31623

Hi Dave,

In 2016 we did enter a collaboration with CISCO in what is now known as the Curtain Uni Innovation Centre:
https://brainchipinc.com/brainchip-and-cisco-internet-of-everything-innovation-center-sign-agreement-to-demonstrate-the-capabilities-of-brainchips-spiking-neural-adaptive-processor-snap-technology/

Today, we do not appear as a member or collaborator at the Curtain Uni/CISCO Innovation Centre.

How we got to where we are now is worthy of a Hollywood epic.

The initial business model was to be a pure IP licensing company rather than having a hardware product.

A couple of years ago, we had to jettison all "non-core" projects and put all hands to the pumps to develop Akida - we discontinued promotion of the award-winning BrainChip Studio software (https://brainchipinc.com/brainchip-studio-awarded-new-product-of-the-year-for-video-analytics-by-security-todays-panel-of-independent-judges-brainchip-220817/) - we even jettisoned a newly established marketing department.

I think the collapse of the casino deal due to a take-over of the casino group company, drove us perilously close to the rocks. Added to that was the fact that our plan to only licence the IP overestimated the courage and capabilities of potential customers. There were no buyers without show-and-tell.

I think the whole BrainChip crew didn't sleep for 12 months while they pulled the company back from the brink.

But every cloud ...

We now have a product which is superior to what we had back then, and which today surprises even our own experts by exceeding their performance expectations.

... and the IP licensing business model is a fait accompli.

https://icentralau.com.au/Perth/about-us/members-and-collaborators/



PS: It is the lack of an announced IP licence with CISCO which earns your post a reluctant ogre: