Ann: Monthly Appendix 4C October 2021, page-77

ASX INVESTOR UPDATE


LIFX Announces Black Friday/Cyber Monday Weekend Sales Growth in U.S., Australia and Europe




SUMMARY

• LIFX Australia has seen its most successful Black Friday/Cyber Monday (“BFCM” sales period, with unit sell-through growth of 79% over 2020, and 23% over 2019
• BFCM holiday sales in the U.S. were up slightly (up 1%) on a unit sell-through basis, but this is a strong result given promotional discounting was materially cut back from prior years, yielding greater net contribution margins to the business
• Amazon US sales were particularly strong, with LIFX’s top three promoted SKUs growing 26% in November versus Amazon Prime Day month; LIFX Clean was a strong performer with sell-through growth of 116% in BFCM over Amazon Prime Day
• Amazon Europe November sales were up 22% over 2019 (the last comparable period), a healthy start to the European holiday sales period which culminates in Boxing Day and New Year sales at the end of the month
• LIFX’s online retail channels grew BFCM holiday weekend revenue 412% year over year in Australia, and 242% year over year in the U.S.