Carbs landing, page-21

Hi Key Sole. Alhough the future looks bright for this product id say this not release in its own announcement due to the low revenue value from this particular contract.

just picking apart those numbers. Is the 50mil chooksso Woolworths and Coles? Or either one of them?

id say you wholesale price is a bit high. All the ingredients are very cheap. The packaging would cost more than the product. Id imagine wholesale price to be 1.80-2.00 a unit. Woolworths put about $2 (%100) unit on top. Gives you a sale price around $4.

QLD and Tas make up about 20% of Australia's population. So my reworking of your figures looks like this for the current announcement is

50 mil × 0.2 ( Tas, Qld pop ) x 0.05 ( 5% of potential market ) x $1.80 = 0.9mil revenue.

0.9 mil revenue is does not meet the revenues of a material nature classification from ASX. Hence no ASX ann.

secondly its a new product in a new market. So all figures are spevulative. If the deal from Woolworths was quantified such as contracted sale of 3 mil units over a year at $1.80 then it would be material.

i think the missed opportunity here is PFT didnt hold their Market update, which came out a week or so ago, so they could get this rolled into that update too.

as i said at the time the market update given already had more revenue forecast than this Potato and Gravy one. Infact each quartery report has a greater revenue increase than this potato and gravy one.

in future there may be a market sensitive Ann for P+G but it would need to be for extended distribution of >10% of the Aus population. So NSW and SA or Vic, SA and WA. But with the rate of revenue growth this company has it may well be a full national roll out to make a 10% revenue improvement.

so I see this more of a PFT fumble than an ASX asleep at the wheel. Could have been a great Market update. Instead a 2 liner on page 9.