I like when people put together numbers and projections as it gives everyone an idea of where things are headed.
First thought is your sale price of $4 is a bit low. The P&G is listed as $5.50 on their website, so wholesale is probably closer to $2.50-$3.
Second thought is this is an immediate complimentary product to something that sells in the 10s of millions. You can’t say that about potato salad, coleslaw or roast veg.
Third brain fart, they state in their AGM presentation December, January and March (summer) is typically the highest earners for the Daly range. Summer has just started.
The map on page 17 seems to suggest P&G will be the first Daly product to be offered in Queensland. If even mildly successful, this should mean other products will follow.
With my rose coloured glasses this single product might start to open revenues for the Daly range from $1.7M annually to closer to $3M with the jump commencing immediately over the next few months.
PFT Price at posting:
53.0¢ Sentiment: Buy Disclosure: Held
(20min delay)