Ann: Private Placement to Accelerate Buy and Build Strategy, page-28

A few things this stock has taught me about investing:
- check how much the directors are paid and is it relative to the annual revenue. ESH fails this requirement with Gernot being paid $600k for delivery nothing.
- Make contact with the company to assess their responsiveness. ESH fails this requirement poor communication tells me shareholders best interest are not forefront.
- Review quarterly reports and assess progress of company, are they increasing their revenue q on q? Are they making progress with their strategy and building business? ESH fails this requirement. Mobile app fail, website fail, tournament failures, fortune 500 fail.
- Look at SOI - ESH has too many shares on issue with dilution/cap raises annually.
- Future direction. ESH may have a strategy but the last announcement was too vague and doesn’t instill confidence in their direction.
- Don’t buy in due to big names and hype. Management regardless of previous success need to prove themselves through delivery, progress and increased revenue.

IMO only

Unfortunately ESH hasn’t delivered on their great ideas and so I’m selling.
good luck to the remaining holders. Hope I’m proven wrong for you sake.