Not just Christmas hampers but hampers of several other categories have sold out too. Looks like Christmas trading has been a rip snorter for them. Over at Gifts Australia where you can see recent sales it looks like experience vouchers are selling well. This is why I like the HGA acquisition so much. This sort of innovation is natural to them. Gifts don't have to be just physical things. By selling food and holiday experiences, we essentially have a toe in the on-demand tourism industry without having to invest in any infrastructure.
Big move today, page-22
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