You missed a few...
Page 15
"The Company recognises that the China infant nutrition
market structure is changing rapidly. While consumers still
have a strong preference for premium infant nutrition, market
growth is being impacted by a more pronounced reduction in
the birth rate. In addition, the shift towards China label infant
nutrition continues, the rate of new product innovation has
ramped up, channels to market are changing and competitive
intensity is increasing, with domestic players continuing to
gain market share."
Page 12
The increasingly competitive environment compounded by
macro factors and evolving market dynamics reiterates the
importance of the Company’s current growth strategy review
Page 14
Notwithstanding these actions, the Company estimates it
lost market share in the daigou channel during the year,
particularly in Stage 1 infant nutrition
As a non holder I ought not be the one bringing this to light as you are all mostly fully invested.
No surprise it is a well shorted stock.
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