On April 20th last year Cath Whitaker became CEO OF SWF. In that time long suffering loyal shareholders in the company have lost around 60% of their investment while she's been proudly watching grass grow! Literally!!!
Ask yourself: Is this really the type of financial company you want to invest in with her at the helm? In my opinion she looks like a lovely lady but is not cut out for this job because she is blindly thinking the competition doesn't matter.
Can you imagine if Bunnings warehouse did not think the competition mattered back when Masters hardware chain opened up all around the country?? Bunnings tightened their ship up and went to all out price war and even better customer service with Masters and they won. Hence why masters no longer exist. If Cath Whitaker cannot do the same with Selfwealth then it will be defeated just like masters was. That is business and successful businesses go to war to win. if you don't go to war in business you will lose.
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