Keep in mind at every update they have said they are already advertising in all the up-coming territories. So to date it has just been brand awareness now it will change into promo and deals. Not sure how much more expensive that will be but a least it will be growing cash active users. The interesting figure to see will be how many clients the have signed and turnover for NY for their first week. They had the best promo ( $2000 re-bet i think). LSR have been posting the figures weekly so we should be able to see them in the next day or so...
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