Media Updates, page-10836

Yeah I noticed that. Worth noting that the official store count reported by the company ( which is much lower) only counts stores with active sales in the past 6 months.

Whereas this website probably also includes more dormant stores as well as stores that are too newly added to have sales data yet. Prior to this increase, the count actually dropped a little, which might have been them removing permanently inactive stores, such as those no longer in business or which have outright decided not to restock A2. I guess we may see that happen periodically to keep the list more accurate.

I think they've also added a 'dealer ID' column (dont think this was there previously) which might imply some changes in tracking happening behind the scenes. I mean when you think about it, 34k is a lot of stores - its pretty mind boggling logistics exercise. By contrast there are around 2k supermarkets across the whole of Australia.