Ann: Half Yearly Report and Accounts, page-97

Thats DW8s value proposition mate, instead of the breweires and wineries doing the pacaging, logistics, admin, invoicing etc they outsource to DW8 to run that process at a fracton of the cost.

The breweries can still have there wine and beer clubs but guess what all the stock can be picked, packed and deliverd by DW8.

So if consumers take advantage of those 3 avenues its better for DW8.

Not to mention DW8 is focused on B2B sales not B2C

So you have a few wires, crossed, tangled, unplugged and fuses tripped on what the company actually does.