SMX, hopefully for all the SH this Healthy Mummy purchase works out but they don't have a great track record. It's a bit like the sports drinks,competing against Gatorade and alike who have been in the market for years sponsoring at grassroots level , the healthy mummy is up against the man and women shake that's well embedded in the market with Adam Macduggall leading the way.
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Ann: Halo Food Co Acquires The Healthy Mummy, page-271
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