True valuation, page-29

From the Fin Review:

"ASX-listed non-bank lender MoneyMe is focused on being the main challenger brand to Australia’s big four banks in the near future as it refreshes its brand and lays out the strategy to become a financial service delivering “every end-to-end experience for the Millennial generation”.

With an initial investment of about $10 million in the advertising push, designed to make MoneyMe a household name, Mr Howes expects the brand to deliver “another $1 billion of value inside 12 months”.
“We’re the only business in our sector that [will have] a credit card, the personal loan product, a property product, retail financing in a buy now, pay later, an auto finance product, and a bank account,” he said.
“Being the No.1 Australian challenger to the major banks [is] in our reach and this brand’s ambition and this growth trajectory that we’ve already proven, it’s well and truly on its way.”

https://12ft.io/proxy?q=https://www...nt-itself-as-challenger-brand-20220311-p5a3x0