Strazza,
Whilst plasma screens are almost a good analogy, I would like to point out that they are still way too expensive compared to regular TV's. The electronics industry fooled us into thinking that "only $1.5K to $2.5K" is very cheap, whereas you used to expect a very good TV for $750 and upwards.
At least the Blugens will pay themselves off (and more) once they get into full-scale production, and reduce emissions rather than add to them!
Cheers.
p.s. if memory serves correctly, it looks like someone will be eating their hat later this week ...
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