Ann: Zero Carbon Lithium Project Update, page-10

As a writer and a lover of semiotics I detect a change of tone in this announcement. It is not as confident as previous announcements and is more like a school child trying to convince her teacher she knows her subject. There is nothing new in the announcement, instead it is a document that chunks down each step of the process as a means of explaining as well as supposedly reassuring the reader. To my mind it tries too hard and is the first announcement that presents a lack of confidence. Furthermore the photos of the laboratories were a definite mistake. They look tinny and makeshift. Anyway just food for thought.