Ann: AIR FDA 510K Filed and New US Distribution, page-4

This is a great example of a scientist v a businessman running a company.

The company needs sales to actually deliver growth/move the sale price and yet the opening part is all about the FDA approval process. I get that you can't sell without it but the real need is sales growth. Many people do not read full articles, you have to hit them with the good stuff and punters are far more interested in who the distributor is etc but we get that after the scientific clap trap which is just standard stuff re filing an application and can almost be an appendix.

The announcement is round the wrong way and once again highlights the lack of understanding markets and how to communicate with them.

This company has potential re its products but it needs someone who get the market and business in general.