Ann: Investor Days Presentations, page-6

wages is always the first thing they strip out of the business until it becomes an issue. let's be honest, wages must be so bad they have no choice but to spend more. Dan's stores feel like going to the op shop or dump. the research of "customers don't care about presentation" has gone too far and stores have a horrible shopping experience. the lack of care has made them "just a bottle shop" and no longer have that Uncle Dans feel.
so, hopefully they spend at least enough to look like the business actually cares about the business as far as wages goes.

the flip side is that hopefully their market dominance is strong enough to push the Pinnacle range to the public as their new standard drinks of choice. there's far more margin in the Pinnacle range and they might help revive profit margins. BWS & Dans has no choice but to do this as every competitor can get the regular products and offer the same prices (semantics to say they beat prices, are you really driving to a destination store to save 5c on just one carton of beer?).
so like or not, as the business model has dramatically changed over the years, it's thrive with amazing margins or die by the Pinnacle sword.