Friends and family don't need the ZOLEO app to to be able to communicate with a ZOLEO user as they can also SMS or email. The ZOLEO in app messaging does enable longer (950 character messages -with emoji's) and the location sharing feature.
I take the point that there will never be a 1:1 relationship, however I'd be taking Michael's comments re network effect and advertising with a few grains of salt.
Anyway, in the news I was hoping for, we are starting to see some traction in the USA:
A new All Time High ranking in iOS store:25 DEC: US iOS #469
21 MAY: US iOS #472
25 MAY: US iOS #436
ZOLEO has ranked in top #500 5 of the last 7 days for the 1st time ever.
A few people will be surprised by the upcoming quarterly. I won't.
Ann: ZOLEO Officially Launches into UK and Europe, page-74
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