I am one of the developers of CLIP ATTIC, the site/service that currently hosts the PEN video clip, as discussed here.
Over the past 9 months that we've been developing the site, we've seen no better use of a promo video than by Peninsula. The amount of discussion the video has encouraged is amazing.
In fact this video is fast becoming our most watched.
The comments from 90% or more of the readers here, on Hot Copper agree that the company's marketing methods are right on the money!
Of course I am biased, but wouldn't anyone agree - it's like a free lunch.... Make a great video, share it and let others pass it on ... what an economical way of heightening interest. It obviously works for them!
In case you missed it, here is the link :
http://www.clipattic.com/details.php?image_id=1897
If you, PEN or your investors really want to get even more traction from this video, visit the site and send a Clip Card (a unique way of emailing interested parties the video directly - adding your own text) ... it's easy, just note the CLIP CARD button under the actual video.
Of course to really maximise your efforts, you could very simply run a Clip Card Campaign - that sends your video clip and message to hundreds or even thousands of people in your database instantaneously.
Hope that helps ...
Lou Schillaci
Technical Director
Clip Attic
08 9313 4667
NB : PEN is not a customer of ours, in fact we have no current dealings with PEN at all.
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