hype plus swing & day traders damaging biota, page-13

Biota have a good story to tell - they have good products, but they don't know how to maximise the opportunities.

If you sit back and think that just because you have a good product, the world will take notice, you are dreaming.

You have to be out there selling the message - "sell the sizzle, not the steak".

Compare what Roche have done with Tamiflu by comparison with GSK with Relenza.