Not wanting to be dismissive, but if I was locked in a hot room with nothing but morning star reports and a lighter, I'd set fire to the reports. They are typically nothing but quantitative, high level pass analysis.
In this occasion though, I'd say they're way under cooking it, from a medium to long perspective
Have a read of my long post on the SHP thread announcing the transformative results, a few more details on there than morning star will have gathered
SHP Price at posting:
12.5¢ Sentiment: Buy Disclosure: Held
