Taking the App 4C reports from Dec08 through to Dec09,
Sept Qtr 08 Additional Customers 154 Cost 236k Cash cost per cust 1532. Each customer generated $70 cash per qtr, so payback is 1532/70=lots of qtrs.
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Sept Qtr 09 Additional Customers 3149 Cost 382k Cash cost per cust 121. Although each customer now generates $53 cash per qtr, payback is down to 2.3qtrs - cash positive within the year.
June 09 and Dec 09 basically similar as 3.2 and 3.3 respectively.
This seems IMO to be a sensible basis for investing in growth.
f111
QFX Price at posting:
6.0¢ Sentiment: Buy Disclosure: Held