The WIC programme applies to about 50% of all IF sales in the USA. The Govt negotiates an agreement t with a supplier at an agreed negotiated rate and is sold through retailers.
As A2 Platinium is a premium formula, I suspect mngt would bypass this WIC programme and sell exclusively through their network of retailers with no set price and at their margins.
Ann: Deferral of FDA consideration of enforcement discretion, page-111
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