It’s quite simple now.
Market hates the capital raising and the way this has played out.
Costs need to be cut much harder than Dean had been planning.
DW8 need to exceed expectations on cash flow and protect the capital base.
Chairman needs to go ASAP, Dean to become Exec Chairman and take a big pay cut ($150k - back to 3 days a week).
On top of that, other surplus execs need to go, so Chief of Staff can be made redundant, another $200k saved.
Any other roles which can be cut back (1 - 2 Managers), along with any roles that can be done by freelancers (ie: social).
Tech investment needs to slow to bare minimum, until platform reaches scale.
Need to be aiming for another $800k in savings immediately.
They also need to spin up the retail offering (equivalent of Insiders) to generate higher margins, with a focus on getting the offering out to the Corporate market (ie: think of co-working spaces that buy kegs and grog regularly), so they can make decent sized deliveries in Sydney and Melbourne and make some money off of them.
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- Ann: DW8 Secures Institutional Funding Launches Entitlement Offer
Ann: DW8 Secures Institutional Funding Launches Entitlement Offer, page-319
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