Ann: 2022 Half Year Results & FY2022 Outlook, page-38

China is only a way to diversify revenue in the short term to balance ad spend dependencies but its not the long term play. The industry isn't big enough not enough pure AI companies with big asset bases they are starting to grow from a very low level. You can't find them on the exchanges as vast majority of them are still private and going through rounds of funding. But they will be going public in the years to come. AI and Machine Learning is the future whether one likes it or not. When it turns - if anyone knew the day and time then you're crystal ball must be worth a fortune. When the industry starts to scale Appen and C3.AI are in the box seat t be major beneficiaries as the industry matures and will not be a walk up the hill in my opinion it will be a Crypto like frenzy.