Mate I've been in business both as a high flyer corporate type and as a business owner for many decades. You're off track and showing your stripes.
Truth is that many small businesses shouldn't exist because they at transient enterprises that result in financial pain, family miseries and psychological damage. Blame govt policy that has encouraged small business to detriment of large scale manufacturing, large scale skills, etc. Blame the education system for not making economics and business planning core subjects .
If I said to you how well are you using models like ARIMA and heuristic evaluations in your business, what would your immediate thoughts be? My guess is you will consult Professor Google for a 5 minute tute on something that takes years to master.
