I emailed the Age Journalist today and gave him the back story on POH and Metabolic. He was across the POH story in general terms (although I dont think he knew about the POH & Metabolic collaboration on their fat buster creme) and indicated POH would score some coverage from his column as commercialisation progressed. So I guess thats a small win for us down the track.
Playez- harsh critism on POHs Pr firm- isnt this the same PR firm that got us on Channel 7 News and then about a dozen Channel 7 promos for the news spot.....plus a write up in the Herald Sun...and they have only had the gig since before Xmas.
And in defence of said firm - There was no actual mention of POH in todays Age story so it wouldnt have flashed up on their radar. I only knew about the story because I got a call from a mate that read it- So Lets take a deep breath and be pleased with what is being achieved in terms of PR which is a huge step forward on 2009. POHs new marketing /PR is a work in progress It is silly to bag a new PR firm as being "stupid" in this instance !!
KC
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