Maybe because the costs of marketing, insurance and distribution means they have to charge more. And how much for Spectur to set up and maintain the infrastructure to provide the same level of customer support they provide here?
Hence my comment about picking a region (say California) and focusing there. Need I remind you they haven't even managed breakeven in their own backyard. I overestimated management's capabilities once and won't do so again.
If they try a scattergun approach to the US it'll be a complete train wreck imho. Have a look at A2 milk's trajectory in the US as a case study.
Ann: Business Growth Update, page-18
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