I have read the latest announcement again, and found this rather interesting:
"...pursuant to which Mooter had been granted the first rights to sign an exclusive
revenue sharing, Sales and Marketing Partnership Agreement with HotShot"
This to me, almost confirms my theory that they may use the Mooter advertising engine see http://www.mootermedia.com/mooter_services.php.
"signing expected in 7 days", page-3
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