The beginning of the end or the end of the beginning, page-4

it's one thing to create a category, it's another for the consumer to begin to purchase. There are experts in the field who believe it could take months if not years to educate and in turn grow confidence in consumers that these products are needed. Fortunately for Nuheara they don't need huge numbers to turn things around. But they do need numbers.
the max is still relevant because in effect the pro is not much different in form to the max. Lots of reviews which are negative are focussed on these areas.
the roll out of max was a failure. That shows that management have not had the capacity to deliver. With Hp this may be different