in real strife

With Elmo jumping ship, one has to wonder why?

Read the papers from yesterday and today:

Pulse and Chemist Warehouse account for about 30% of revenue. Apparently Pulse is about to walk elsewhere
Chemist Warehouse are refusing to reneogiate.

On top of this is the talk about the advance orders that have already been included as sales. If these get cancelled, then their will be huge sale returns recorded, on top of no forward sales being included, on top of the loss of significant customers.

The AFR has got it right with its headline "Sick Sigma"

This could pan out to a very ugly end.