The Flywheel and the Whale, page-493

I feel that the problem with Swanbay is that they basically targeted the Premier League or EFL.
Those that have watched Russel Crowes movie Beautiful Minds will know that the story is about marketing.
He realised that to get laid, you don't approach the most beautiful, but her mates and this is directly where Swanbay has gone wrong.
They succeeded with Wolves a second stringer and Brugges a huge club but probably not a prima donna.
I don't know who holds the rights for CA, but Endeavor holds the rights for A League, and so it's putting their toes in the water, which may suggest that IMG is not the hold out, but it still shows that they don't want to be first. I don't know why because it seems a small commitment.
I still hold out hope for FIFA because of his connections, but NEC is a much stronger hope.
There are lots of other hold ups and that appears to be Linius's technology being not fully developed. Blockchain,Whizzard, search and edit.
Linius really needs Amazons real engagement.
Is that to us SH advantantage ? Probably not, but may be needed.
Cheers