I first invested in A2 back in 2011 and was drawn to the potential of increased awareness of A2 vs A1. There is a book called "the devil in the milk" by Prof Keith Woodford, helps understand where it all started. Few people are aware that A2 is the orgional milk and that A1 is a result of a mutation. It is thought that many people who have issues digesting milk are not lactose intollerant, but have issues with A1. A2 milk used an English rugby player in their marketing, after Danni Minogue, who mentioned his performance of the field was caused by A1 milk and once he changed to a2 it all went away. I recall his name was Danny Cripilani?
A2M Price at posting:
$7.10 Sentiment: Buy Disclosure: Held
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