Ann: Appen 2022 Full Year Results, page-125

The industry is trading at 4x sales. Most of them don't even make money.

We are going to come to a point that if companies like Big tech want quality training data without sourcing it themselves and establishing and training their own 1m crowd then they will need to pony up. It happened with rare earths specifically Lynas with NdPr. Market crucified spot prices in 2017-2018 but if companies need them they either need to source the commodity themselves or pony up. We are heading towards that direction. Big tech can definitely do it it will take alot of time and money they have the money but they don't have the time as its now first at market. Just saying.