https://rtrsports.com/en/blog/cost-formula-1-sponsorships/
If we’re looking at ballpark figures, sponsorship deals in F1 start at €500k per year, but no visibility on the car/drivers is included.Branding on cars and various materials start to appear at €1M approx, but again this depends on the Team we’re looking at and the sector we’re talking (technology, crypto and finance being very crowded ones in the series and therefore more expensive).
Surely they didn't blow $1.5m+ on this .... did they?
Ann: Business Restructure to Achieve Goals from Reduced Cost Base, page-30
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