This is exactly correct - have a look at this annoucement o( which is why in my previous posts i have stated lack of putting actual sales numbers on is a red flag ) I have blanked out who the company is and i merely post this to show the difference between two companies, in the same sort of field but with diffferent products, to show how loose these annoucements actually are, and why people saying they are going to sell 60 - 80 million dollars worth of kit is unrealistic.The below relates to 9200 POS, a similar number that Nuh lean towards. Look at the order for that amount of stores, it is 5000 units from the largest hearing aid company in the world. At full retail that is a maximum of circa 3 million AUD if it was Nuheara - and this is from one of the largest hearing companies in the world. Work back now to Best Buy and 300 stores, then you can start to do the maths and arrive at feasible projected numbers for NUH, as these buyers do not put their neck on the line for new unproven and untried product, they buy small to see if it sells, if it sells they buy small and very often, if it doesn't sell they return it or at worst, massively discount the product to move on and give the space to someone else. That is the game we are all playing in, and people need to understand the game, then you can begin to understand the numbers and not one unit per store per month mythology, which sounds easy in store, but it is far from easy to achieve without solid marketing budgets in 7 figures if you are an unknown brand. This is not designed as a negative post, it is a post to show reason for people to guage the actual numbers that may transpire from Nuheara sales in reality, and it is a post to show the differential between putting a number on an announcement so investors can see with transparency what is going on, and in NUH case not putting anything on and leave investors continually guessing and arguing about who is right and wrong. The below example is 9200 amplifon stores ( largest in the world) which ordered 5000 units, now everyone can do the maths.
Here was the annoucement and transparency like this would go a long way to stop the consistent argiung on these threads between the uprampers and downrampers, who now can put some numbers on the board using the guide below as to what a top level company will order as an initial order against a set number of stores.
XXXXXXXXXXX (ASX:AXXX announces further success in global expansion plans. The Company has strengthened its commercial relationship with Amplifon, the largest of the ‘big six’ international audiology retail groups. The Companies have negotiated for XXXXXX products to be available across all Amplifon owned audiology clinics globally. Amplifon is a global leader in hearing care, with 11% global market share and over 9,200 points of sale across 25 countries 1 . XXXXXXXXXXX said, “We look forward to offering our personalised listening solution to communities across five continents. The continued growth we’re seeing with the largest groups in the audiology sector provides confidence in our expansion strategy.” Under the terms of the negotiations, Amplifon will purchase a minimum quantity of 5,000 XXXXXXXXXX during the second half of calendar year 2022 across their global network. Each territory will determine the timing and quantity of purchase that best meets their requirements. XXXXXXXX may need to provide localisation of product packaging and meet other compliance requirements for entry into particular markets.
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