The Apple Launch news is what shorters have been getting set for... but.... it's old news... so they might not get much mileage out of it. If anything the lengthy delay of the launch allowed other bnpl providers to adjust and get set in a way that their business model won't overlap with the target customers of Apple who I reckon will have a much higher AOV (especially by item) than customers of other bnpl.
As people have mentioned before, the entry by Apple actually ratifies the bnpl business model and imo will assist in bringing bnpl mainstream with a brand such as Apple adopting it - which funnily enough despite the competition should benefit all remaining providers who can provide a slightly different offering or can capture loyal users. The potential untapped market out there is large enough for several providers imo.
Shorters are back, page-410
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