Competitive landscape, page-3561

This week we saw General Motors confirm it is dropping Apple #CarPlay and #Android #Auto from its 2024 #EVs. This is the beginning of a trend that will spread right across the auto industry and it isn't about Apple or Google. It is about Qualcomm and the rollout of its third- and fourth-generation #cockpit #applications #processors into cars. Qualcomm is bringing all of its experience of #smartphones and the #Android operating system into the cockpit.CarPlay and Android Auto may be wildly popular, but they provide an "in" to the vehicle which make #automakers nervous. Why would automakers want to share their customer experience with mega-tech companies? Part of Qualcomm's brilliant digital cockpit strategy was to see this threat as an opportunity, and to build a #tech #ecosystem which the automakers will trust. Qualcomm placed itself right at the center of the tech revolution in the automotive cockpit, whilst everyone else was consumed with #selfdriving. The biggest trend coming now in the auto sector is the Immersive User Experience #IUX which combines #eyegaze #gesture and #voice with capacitive and haptic touch inputs. #HD displays will extend from pillar to pillar across the vehicle dash, providing driving information and streaming video. Add #5G connectivity, cloud computing and over-the-air updates, and the interior of the car will never look or feel the same again. An #augmentedreality #HUD will transform the windshield into a human-vehicle interface #HVI that projects route guidance and #safety critical information directly into the driver’s line of sight, ensuring they can drive while keeping their eyes and attention fixed on the road ahead. Eye-gaze and gesture recognition will be provided by face and eye-tracking companies like Seeing Machines. Gaze tracking has morphed beyond simply monitoring the driver for #distraction and #drowsiness. The next frontier is #interiorsensing, and the rear-view mirror has emerged as the key integration point, as shown by Magna International’s occupant monitoring #OMS mirror at #CES. Ahead lies a battle between the giants of the tech industry that will redefine the automotive digital cockpit and the incabin experience. Read more about this trend in The Ojo-Yoshida Report at: https://lnkd.in/dWaZdaGD Right at the heart of the trend is Qualcomm. This is really impressive foresight from Nakul Duggal and Cristiano R. Amon. The 2023 edition of Semicast Research's report "#ADAS & Automotive Vision-based Driver Monitoring Systems" is now published. Availability is limited to about 30 purchasing companies. If you want access to #forecasts, to ask questions about market trends, or to obtain quotes for press releases, you need to be one of the 30. Message me for the study brochure and an order form. My DMs are open. https://lnkd.in/d29A8zgP