One major company a market does not make; Tesla makes up 3% of REE demand. Others such as GM, Ford, VW Group (Audi, Porsche, VW, Skoda, Lamborghini, SEAT), Hyundai, KIA, Volvo all use Permanent Magnetic Synchronus Motors that need REEs and have no plans to change that as they pursue quality performance and I doubt Tesla will end up changing when they already moved to using RareEarth motors because of the poor performance of the alternative, lots of smoke screen and media attention just like they've done with Lithium.
From Adamas Intellgience:
https://www.adamasintel.com/tesla-rare-earth-free-motor/To-date, no perfect alternatives to NdFeB
While it’s been demonstrated that a ferrite-powered PMSM can match or exceed the performance of an NdFeB-powered alternative across one or more parameters, this performance comes with a significant weight or efficiency penalty that has historically made the switch unattractive.
For example, in one of Proterial’s new motor designs, it simulated an EV traction motor with ferrite magnets that matched the output and max rotation speed of a comparable PMSM containing NdFeB magnets, but is 30% heavier – a ‘massive’ weight penalty.
In Proterial’s second design, it simulated an EV traction motor with ferrite magnets that matched the output and motor weight of a comparable PMSM containing NdFeB magnets but operates at a 50% higher rotation speed, translating to a material reduction in torque.
In Tesla’s case, the articulated focus when it comes to motors has long been on maximizing the cost-performance balance, which is where NdFeB-powered PMSMs shine, so it is eye-opening to see the new motor concept being justified on the back of anticipated supply scarcity and “environmental and health risks”.
Not all rare earth production is equal when it comes to environmental and health impacts
On account of the Bayan Obo mine in China, along with the nation’s ionic clay mines and those of neighboring Myanmar, the rare earth industry as a whole is often referenced as the paradoxical postal child of electromobility and clean energy – and rightfully so, a decade ago.
Today, there are more supply options than just China/Myanmar and others on the cusp of starting production – options that are transparent, close to home (for Tesla in particular) and substantially less impactful on the environment than the China production of yesteryear.
Up-to-date life cycle impact assessments and comparisons of rare earth production from different sources are sparse, however, what is available suggests that the environmental and health impacts of non-China rare earth production is, or has potential to be, just a fraction of that in China.
For example, a 2018studyby Marx et al. found that the normalized environmental impacts of one kilogram of NdFeB produced from the Mountain Pass mine in the U.S. were around a third that of Bayan Obo.
Similarly, a 2016studyby Schreiber et al. found that production of neodymium and dysprosium (key inputs in NdFeB magnets) from Norra Kärr in Sweden can have just a fraction of the environmental and health impact of that same production from Bayan Obo.
Additionally, there are now more emerging rare earth magnet recyclers than ever before, several starting to produce at scale and with significant commercial traction, including Noveon, Cyclic Materials, REEcycle, Maginito, Innord, Ionic Technologies and others. These producers have potential to supply some of the cleanest rare earths on the planet, environmentally speaking.
Environmental footprint of a motor using ferrite can be worse than NdFeB
Moreover, assuming that Tesla’s new motor concept is indeed based on ferrite, the environmental upsides could be marginal to non-existent.
A 2014studyby Navarro et al. looking at the comparative life cycle assessment of NdFeB and ferrite motors demonstrated that “although the [China-made] NdFeB magnet has a higher environmental impact than the ferrite magnet in terms of a mass-based magnet only comparison, the reduced weight of the magnet combined with the smaller weight of the copper wires and steel in the assembly leads to the NdFeB servomotor having smaller impacts in all categories”.
What makes the above conclusion even more poignant is that, to our understanding, it assumes the NdFeB comes from China’s supply chain, where environmental and health impacts are substantially higher than current and emerging alternatives. Basing the above analysis on current (e.g., MP Materials) or emerging (e.g., Iluka) production would, in our view, further solidify the takeaway.
NdFeB market implications: Expected to be minor
In 2022, Adamas Intelligence data indicates that passenger EV traction motors were responsible for 12% of global NdFeB magnet consumption. Of this 12%, Tesla was responsible for 15% to 20%, making its overall contribution to global NdFeB magnet demand (excluding micromotors, sensors and speakers) just 2% to 3%.
As such, should Tesla’s concept reach creation and commercialization in short order, and should those motors be used across its full vehicle lineup, the global NdFeB market stands to lose a mere 2% to 3% of demand in the near-term, and maximum 3% to 4% over the long-term assuming Tesla maintains its EV market leadership (see Adamas’ “Rare Earth Magnet Market Outlook to 2035” report).
Key takeaways
The media and market’s reaction to the news has been largely overblown, speaking to a broad misunderstanding of the NdFeB market’s supply and demand fundamentals.
Looking forward to 2035, Adamas forecasts that global demand for NdFeB magnets will triple while global production will only double, constrained by long lead times to bring online new rare earth oxide production. In relation to the magnitude of the expected supply gap, a 3% to 4% drop in demand by 2035 would go virtually unnoticed.
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