Jerund, remember the Chairman told us at the AGM that they had received advice to the effect, that moving a sticker price higher (ie from $2,500 to $6,000) was very onerous / almost impossible. Meaning (my take) = their plan is to wait until they have DMOAD on the label 1st.
Now, I don't believe that should stop discussions / negotiations with distribution partners / big pharma, but it is clear to me the path they have chosen.
Ann: iPPS Demonstrates Multiple DMOAD Signals in Phase 2 Study, page-204
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